Wednesday 15 July 2015

Customer Relationship Management Software for Small Business

Customer relationship management (CRM) software is probably one of the most helpful systems that any small business owner can implement.

What Customer Relationship Management is?
CRM is "all the tools, technologies and procedures to manage, improve, or facilitate sales, support and related interactions with customers, prospects, and business partners throughout the enterprise". 

How CRM helps?
Embedding your business from HR to customer services and supply chain management by moving to CRM, so as to gains big in productivity.

 

According to research firm Gartner Inc, "the total CRM market revenue worldwide is expected to grow from less than $24 billion in 2014 to more than $42 billion in 2018".

By choosing the right CRM software can help your sales team identify the best leads and can help your marketing people to see the ROI for each campaign. CRM software can be beneficial for both small and large-scale businesses.
"Business without CRM - more administration, less selling"

CRM Software Benefits
  • Revenue increases up to 41% per sales person
  • Decreased sales cycles of over 24%
  • Lead conversion rate improvements of over 300%
  • Customer Retention improvements of 27%
  • Decreased sales and marketing costs of 23%
  • Improved profit margins of over 2%
Investment in CRM has continued to be strong, even when other software markets toiled.

Companies that successfully implemented CRM programs reported "sales increases of 51 percent per rep, customer satisfaction rating improvements of 20 percent, cost of sales and service decreases of 21 percent, reductions in the length of the sell cycle as much as one-third, margin improvements of more than 2 percent and more."

One-third of the companies (31%) intend to spend in Excess of $5 million on a CRM project - Source: IDC and CAP Gemini

Where do your customers access technology? How is this behavior projected to change in the coming years? How does your internal team prefer to access their data?

Globally, 72 percent of small business owners think that investing in modern technology, such as CRM, is going to result in a bigger ROI and help you grow your business by selecting the right software that fits you best.

Integrate your ERP and CRM System
ERP data on customer transactions is vital to front end users to communicate effectively and proactively with their customers and to build strong relationships. Duplicate or incorrect information in several systems should be avoided at all cost. To this end, integration of the CRM system front to the back office ERP system is essential.

 
An important part of setting up a modern online business is selecting the right customer relationship management (CRM) software.

Are you lacking in maintaining your business? Choose LionSCRM, it consists of several business software packages includes Email/Enquiry Management, Road, vehicle & construction management software, online ticketing management software, security guard management software and so on.